What kind of photos does every business need?

As a corporate photographer, I’m often asked what photos a business really needs. The answer: There are some essential categories that will make any business shine—whether for websites, social media, or brochures. Here are my top 5:

1. Team Photos and Employee Portraits

Stock photos are nice, but nothing beats real, authentic team photos. Friendly portraits show who’s behind the business and help build trust with customers and partners. Whether professionally in the studio or casually in the office, it’s all about showing your personality.

2. Office and Everyday Shots

What’s your daily work like? Show your office, workshop, or creative chaos! These photos are approachable and give a behind-the-scenes peek. It sparks curiosity and builds an emotional connection.

3. Corporate Events: Show the Fun in the Team

From holiday parties to summer picnics, event photos highlight the human side of your business. They’re perfect for showcasing your team in action and communicating company culture. Plus, who wouldn’t want to work for a company that knows how to have fun?

4. Testimonials: Real People, Real Stories

Customer quotes and success stories are powerful—especially when paired with fitting visuals! Show how customers use your products or services. It’s more credible than any glossy advertisement.

5. Communicating Brand Values

Green, sustainable, social—whatever your brand stands for, it should be visible. Capture your initiatives: recycled packaging, your team planting trees, or your support for social projects. These images make your values tangible and strengthen your brand.

Photos are more than just pretty decor—they tell your story and bring your brand to life. And the best part? You can use them over and over to present your business authentically and professionally. If your image portfolio has gaps, feel free to reach out!